I'm a CEO running an 8-figure AI company. I'm also an extreme procrastinator — and I think that's a good thing.
Leaders are under constant pressure to act quickly, but is speed always the answer? This article profiles the CEO of an 8-figure AI company who argues that procrastination, when deliberate, can be a powerful leadership tool. Read how he uses intentional delay to drive better decisions and foster innovation in a high-growth environment. Want to talk about strategic decisions in your business? Contact Ikusasa Technology Solutions to start the conversation.
How does procrastination benefit decision-making?
Richard White views procrastination as a form of ruthless prioritization. He believes that delaying decisions allows for gathering more information, which leads to making better-informed choices. By waiting for the optimal moment, he can ensure that he has enough data to make the right call, rather than rushing into decisions.
What is the 'Jenga model' in company management?
The 'Jenga model' involves prioritizing tasks based on their complexity and potential impact. White leaves challenging problems for later, allowing time for reflection and gathering more information. This approach helps him tackle issues when they are more manageable and informed, rather than forcing immediate solutions.
How does Fathom approach product development?
Fathom adopts a strategy of waiting for technological improvements before rushing features to market. By circulating ideas internally and observing advancements in AI, the company ensures that it optimally times its product releases, which has contributed to its eight-figure valuation since its founding in 2020.
I'm a CEO running an 8-figure AI company. I'm also an extreme procrastinator — and I think that's a good thing.
published by Ikusasa Technology Solutions
Ikusasa Technology Solutions is a 100% black female-owned ICT training and solutions provider established in 2016. As a Microsoft partner, we specialize in delivering high-impact digital skills development to underserved communities, with a focus on youth employability and small business enablement. Our services include accredited training in Microsoft technologies, IT support, cloud computing, cybersecurity, and software development. With a national footprint and a proven track record of training over 4,500 learners through SETA and corporate-funded programs, we are committed to bridging the digital divide and driving inclusive economic growth across South Africa.
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